Culture, DesignMarch 04, 2023

Behind the work

As a graphic designer or web designer, it can be easy to focus solely on the final product and overlook the process behind the work. However, the “behind the work” process is critical to achieving a successful design.

In graphic design, the process begins with research. This involves understanding the client’s needs and the target audience, as well as researching current design trends and competitors. This research allows the designer to create a design that is not only visually appealing but also effective in achieving the client’s goals.

Once the research is complete, the designer moves on to the ideation phase. This is where ideas are generated and refined through sketches and mockups. It is important for the designer to consider the hierarchy of information, color psychology, and typography at this stage.

The next step is the creation phase. This is where the design is brought to life through the use of software such as Adobe Illustrator or Photoshop. The designer must ensure that the design is consistent and meets the client’s specifications.

The final stage in graphic design is the delivery of the final product. This involves preparing the design for print or digital use, ensuring that all files are correctly formatted, and delivering the files to the client.


In web design, the process is similar, but there are additional considerations to be made. In addition to research, ideation, creation, and delivery, the designer must also consider user experience (UX) and user interface (UI) design.

UX design involves creating a website that is intuitive and easy to use for the target audience. This involves creating wireframes and prototypes, as well as testing the design with users to ensure that it meets their needs.

UI design involves creating a visually appealing design that is consistent with the brand and meets the client’s specifications. This involves creating a style guide, selecting appropriate colors and typography, and ensuring that the design is responsive across different devices.

The “behind the work” process in graphic design and web design is critical to creating a successful design that meets the client’s needs and achieves their goals. It involves research, ideation, creation, and delivery, as well as considerations for UX and UI design in web design. By focusing on the process, designers can create designs that are not only visually appealing but also effective in achieving the desired outcome.

Culture, Design, DevelopmentDecember 14, 2022

Future is here

One of the most significant developments of the future is the rise of artificial intelligence (AI). We are already seeing AI being used in a variety of industries, from healthcare to finance, and it is likely that it will continue to be integrated into more aspects of our lives. AI has the potential to revolutionize the way we approach complex problems and make decisions, allowing us to analyze vast amounts of data and identify patterns that would be impossible for humans to detect.

Another area that is poised to shape the future is renewable energy. With concerns over climate change growing, there has been a renewed focus on developing clean energy sources such as solar, wind, and hydro power. These technologies have the potential to drastically reduce our dependence on fossil fuels, and as they become more efficient and cost-effective, they will likely become even more widespread.

In addition to these technological advancements, the future is also being shaped by changes in the way we work and communicate. With the rise of remote work and video conferencing, we are seeing a shift away from traditional office environments and towards more flexible and decentralized models of work. This has the potential to greatly improve work-life balance and increase productivity, but it also presents new challenges in terms of managing teams and maintaining communication.

As we move into the future, it is clear that there are both opportunities and challenges ahead. We must ensure that we are prepared to navigate these changes and leverage the power of technology to create a more equitable and sustainable world. The future is indeed here, and it is up to us to shape it in a way that benefits everyone.


We have embraced the use of AI by utilising systems to create content and custom images.

Tasmanian Gourmet Gifts Design Ideas
CultureDecember 12, 2022

Gourmet Gifting Made Easy



Welcome to our online gourmet hamper shop, where we offer a wide selection of delicious Tasmanian produce for you to enjoy. We pride ourselves on sourcing the finest quality ingredients and products from local artisans and producers, ensuring that every hamper we create is bursting with flavour and authenticity.

Our pre-designed hampers are carefully curated to showcase the best of Tasmanian cuisine, featuring everything from handmade chocolates to boutique wines. Each hamper is beautifully presented and can be customized with a personal message to make the perfect gift for any occasion.

In addition to our pre-designed hampers, we also offer a “create your own hamper” option. This allows you to choose from our extensive range of products to create a personalised hamper that suits your tastes and preferences. Whether you’re looking for a specific flavour profile or a particular type of product, our create your own hamper option gives you the flexibility to design a unique and memorable gift.

Our online shop is user-friendly and easy to navigate, with clear product descriptions and images to help you make informed choices. We offer fast and reliable shipping to anywhere in Australia, ensuring that your hamper arrives in perfect condition and on time.

We are committed to providing exceptional products and service, and we look forward to helping you create the perfect hamper for yourself or someone special.

Culture, DesignNovember 17, 2022

World class

Being a world-class design agency requires a combination of various factors, including:

  1. Talented and skilled designers: A design agency must have a team of talented and skilled designers who possess a deep understanding of design principles and techniques, as well as the ability to think creatively and outside the box.
  2. Strong design processes: The agency must have robust design processes in place that ensure consistency in quality and timely delivery of design projects.
  3. Clear communication: Clear communication with clients and within the design team is crucial to ensure that everyone is on the same page and working towards the same goals.
  4. Innovation and Creativity: A world-class design agency needs to have a culture of innovation and creativity, constantly pushing the boundaries of what is possible and coming up with fresh and original ideas.
  5. Attention to Detail: The agency must have a meticulous attention to detail to ensure that every aspect of the design is thoughtfully considered and executed to perfection.
  6. Flexibility and Adaptability: The design agency must be able to adapt to new design trends and technologies and be flexible enough to pivot when necessary to meet changing client needs and requirements.
  7. Strong Client Relationships: Building and maintaining strong relationships with clients is essential to the success of a design agency. This includes understanding their needs and goals, providing exceptional customer service, and delivering results that exceed their expectations.

Overall, becoming a world-class design agency requires a commitment to excellence in all aspects of design, from talent and processes to communication and client relationships.




Industrial design is a field of design that focuses on the creation and development of products that are both functional and aesthetically pleasing. It involves the process of designing and creating products that are not only visually appealing, but also ergonomically designed and user-friendly. Industrial designers work with a variety of materials, including plastics, metals, and textiles, to create products that are manufactured and marketed to consumers.

Industrial design encompasses a wide range of products, from everyday consumer goods such as furniture and electronics, to industrial equipment and machinery used in manufacturing and construction. The process of industrial design typically involves researching user needs, market trends, and materials, as well as sketching, prototyping, and testing products to ensure they meet functional and aesthetic requirements.

In addition to designing products, industrial designers often collaborate with engineers, manufacturers, marketers, and other professionals to ensure that products are manufactured efficiently and cost-effectively, and that they are marketed successfully to target audiences. The goal of industrial design is to create products that improve people’s lives and enhance their experiences, while also contributing to the overall success of businesses and industries.

Culture, DesignOctober 04, 2022

Creative space

As a graphic or web designer, having a creative space is essential for fostering creativity, inspiration, and productivity. Your creative space is where you spend most of your time ideating, conceptualizing, and creating designs for your clients, and it should be a place that energizes and motivates you.

Here are some tips for creating a creative space that will enhance your graphic or web design process:

Set up a designated workspace

Having a designated workspace is the first step towards creating a creative space. Your workspace should be dedicated to your design work and free from distractions such as TVs, loud music, or clutter. Choose a comfortable chair, a large desk, and good lighting to ensure that you can work for long hours without fatigue.

Personalize your workspace

Personalizing your workspace is a great way to make it feel like your own. Add a personal touch by decorating your desk with items that inspire you, such as artwork, plants, or motivational quotes. You can also incorporate your favorite color scheme into your workspace to create a harmonious and inviting atmosphere.

Surround yourself with inspiration

Surrounding yourself with inspiration is crucial for boosting your creativity. Hang up your favorite design prints, create a mood board, or pin up inspiring images or quotes that resonate with you. You can also subscribe to design magazines or follow influential designers on social media to stay up to date with the latest trends and designs.

Keep your tools organized

Staying organized is key to maintaining a productive and efficient creative space. Keep your design tools and materials organized in drawers, trays, or shelves. Use cable management systems to keep your wires and cords neatly organized and out of sight. This will help you work more efficiently and minimize distractions.

Incorporate technology

As a graphic or web designer, technology is a critical aspect of your creative space. Invest in a high-quality computer, monitor, and software tools that are essential for your design work. Make sure that your technology is up to date, and you have a reliable internet connection to ensure that you can access the resources you need.

In conclusion, creating a creative space is essential for graphic and web designers to maximize their potential and achieve their design goals. By setting up a designated workspace, personalizing it, surrounding yourself with inspiration, keeping your tools organized, and incorporating technology, you can create a productive and inspiring space that will enhance your creativity and productivity.