Culture, DesignMarch 04, 2023

Behind the work

As a graphic designer or web designer, it can be easy to focus solely on the final product and overlook the process behind the work. However, the “behind the work” process is critical to achieving a successful design.

In graphic design, the process begins with research. This involves understanding the client’s needs and the target audience, as well as researching current design trends and competitors. This research allows the designer to create a design that is not only visually appealing but also effective in achieving the client’s goals.

Once the research is complete, the designer moves on to the ideation phase. This is where ideas are generated and refined through sketches and mockups. It is important for the designer to consider the hierarchy of information, color psychology, and typography at this stage.

The next step is the creation phase. This is where the design is brought to life through the use of software such as Adobe Illustrator or Photoshop. The designer must ensure that the design is consistent and meets the client’s specifications.

The final stage in graphic design is the delivery of the final product. This involves preparing the design for print or digital use, ensuring that all files are correctly formatted, and delivering the files to the client.


In web design, the process is similar, but there are additional considerations to be made. In addition to research, ideation, creation, and delivery, the designer must also consider user experience (UX) and user interface (UI) design.

UX design involves creating a website that is intuitive and easy to use for the target audience. This involves creating wireframes and prototypes, as well as testing the design with users to ensure that it meets their needs.

UI design involves creating a visually appealing design that is consistent with the brand and meets the client’s specifications. This involves creating a style guide, selecting appropriate colors and typography, and ensuring that the design is responsive across different devices.

The “behind the work” process in graphic design and web design is critical to creating a successful design that meets the client’s needs and achieves their goals. It involves research, ideation, creation, and delivery, as well as considerations for UX and UI design in web design. By focusing on the process, designers can create designs that are not only visually appealing but also effective in achieving the desired outcome.